UOS,UK came to judge students’ dissertation

Group Photo of all Dessertation student together with UOS staff and SEGi staffs

KUCHING: A total of 32 final year students of the Bachelor of (Hons) Business and Management (BABM) under the University of Sunderland, United Kingdom programme showed their true capabilities as student and researcher when they participated in the Dissertation Poster Presentation Competition held at SEGi College Sarawak on 16th and 17th December 2012.  

The Dissertation of a research project is one of the most important assignments for students who are completing their Bachelor’s Degree and it helps students to develop strong analytical skills and the ability to conduct research independently.  

“Students learn to master the skills of conducting research by doing a dissertation project.  They develop the ability to undertake investigation, identify resources, review literature, applying appropriate research methodology and produce professional reports when undertaking this project,” said Miss Diana Atton, Program Coordinator of Faculty of Business and Accountancy. 

The Best Dissertation Poster Presentation 2012 award went to Ms Felicia Ngu Siaw Ting with her research entitled “Sales Promotion on Halal Product.  A case study on Non-Food Product among Muslims and Non-Muslims.” 

(From left) Mr Alan Charlesworth, Ms. Felicia Ngu Siaw Ting, Ms. Diana Atton and Mr. Derek Harwood 

The award was given by the Module Leader, Alan Charlesworth from University of Sunderland, United Kingdom during his visit to SEGi College Sarawak Centre on 17th December 2012.

According to Mr. Charlesworth, “Felicia’s dissertation was selected as the best due to the uniqueness of the topic, contribution of the research findings to marketing field and the community/society (locally and internationally); and it has the potential to be published in an international journal.” 

This paper was also presented in a local conference in Kuching, October 2012 and received positive reviews as well. 

The Dissertation Poster Proposal category was won by Rock Stevie Jee Boon Leong followed by Bing Woan Ting as the 1st Runner Up and 2nd Runner Up by Lee Shau Yee. 

The Bachelor of (Hons) Business and Management (BABM) is a program under the Faculty of Business and Accountancy and is currently open for January 2013 Intake registration. 

SEGi College Sarawak offers programmes at foundation, diploma, bachelor’s degree, executive diploma and master’s degree levels. 

For more information, please log on to www.segi.edu.my or walk in to our main campus during office hours at 211, Jalan Bukit Mata, 93100 Kuching, Sarawak (Mon-Fri: 8:30am to 8:00pm; Saturday: 8:30am to 3:00pm; Sunday: 10:00am to 3:00pm) or come to any of our roadshows venues. 

Call our toll-free number 1-300-88-7344 or 082 – 252566, or you may call SCS Recruitment Centre Sibu (084 329566), SCS Admission Office Kota Kinabalu (088 447588) or email us at infoswk@segi.edu.my.